“Remember, journalists aren’t looking for ads; they’re looking for stories, and your customers’ experiences can be your most compelling form of storytelling. Highlight testimonials, success stories, or unique use cases that showcase your product or service’s impact. Media outlets are often drawn to human-interest angles that resonate with their audiences.”

“A one-size-fits-all approach doesn’t work in media relations. A good PR agency knows how to craft pitches that align with a journalist’s beat, audience and recent coverage. This precision increases your chances of securing coverage and building valuable media relationships.”

“Stay ahead of the curve by incorporating “newsjacking” into your PR strategy. Tie your expertise to trending news stories or current events to position yourself as a thought leader. This not only keeps your brand relevant but also increases your chances of being featured in media coverage that audiences are already engaging with.”