Why App Store video previews can be bad for mobile marketing

One of the most exciting changes for app marketers was the ability to add a video preview to their app’s page.

However, in reality we found out that these previews were much less effective than we expected them to be.

The following video explains exactly why.

Speaking in the video is Ariel Jacoby, Account Director at Moburst.

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Recent Posts

Winning at Mobile Without a Mobile App

The Perfect App Description for a Better App Store Ranking

How to get users to approve push notifications

App Optimization Red Flags – When to Pivot?

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