Why App Store video previews can be bad for mobile marketing

One of the most exciting changes for app marketers was the ability to add a video preview to their app’s page.

However, in reality we found out that these previews were much less effective than we expected them to be.

The following video explains exactly why.

Speaking in the video is Ariel Jacoby, Account Director at Moburst.

Home > Videos > Why App Store video previews can be bad for mobile marketing

Comments

Recent Posts

Winning at Mobile Without a Mobile App

April 10, 2016

You don’t need to have an app to leverage mobile marketing innovation to empower your brand. By taking advantage of the capabilities and features the mobile platform offers, you can create immersive and engaging ads and landing pages. Unlike with desktop marketing, on mobile you can use a number of different engagement strategies and get really creative. Map navigation - direct customers to the nearest point-of-sale, company branch or event. Mobile coupons - offer discount coupons exclusively to mobile users. Social sharing - get users to share your offering with friends and family. Device capabilities - GPS and sensors that you can do fun things with. Join Moburst’s COO, Lior Eldan, to see examples of creative uses of the mobile platform for interactive and fun advertising. https://youtu.be/PgC3p_g-ATI
Read More
The Perfect App Description for a Better App Store Ranking

March 13, 2016

Most users only read the first three lines of an app’s app store description. This is unfortunate, as your description is a great opportunity to deliver a strong marketing message. One lesson to learn from this is that you should open strong to get users’ attention right away, but what can you do in order to pass the third line barrier? The following vlog will help you create a killer app description that’ll boost your app store ranking. Speaking in the video is Bar Zukerman, content and PR Manager at Moburst. https://youtu.be/lH8qS0DA9cM
Read More
How to get users to approve push notifications

March 06, 2016

Getting users to allow push notifications on their mobile is probably one of the most challenging tasks for any app developer out there. Many users tend to reject the distracting pop-ups on their smartphone. No one likes having their day interrupted without a really good reason. But we want users to engage with our app, and remember to use it. So how do you convince users to allow push notifications? In this video, we’ll give you 3 invaluable tips and techniques to optimize your permission requests conversion rate. We’ll discuss: Pre-permission request prompt, explaining the value of the notifications from your app. Selecting the right time to display the permission request. How to proceed if the user rejects the request. Join us to learn all about the tricky but effective way to increase user engagement for your app. https://www.youtube.com/watch?v=T733XrLgb8g
Read More
App Optimization Red Flags – When to Pivot?

February 29, 2016

Every entrepreneur remembers the moment they came up with a brilliant idea for a startup. That is why it’s difficult for tech leaders to realize when it’s time to try something else. The most common mistake made by entrepreneurs is being too fixated on an initial idea, while ignoring industry changes and consumer feedback. In order to be successful, leaders must break out of thought patterns and focus more on adapting to anything at any point. When launching an app, you can be sure that you’ll be working on many future versions that include not only minor tweaks, but some significant changes. So when should you opt for app optimization? This vlog lists four major red flags. For more helpful information, get our exclusive eBook, 10 tips to get users addicted to your app. https://www.youtube.com/watch?v=Y4ggCtBDcbk
Read More

Comments

Leave A Reply

Leave A Reply

Thanks!

Recent Posts

Winning at Mobile Without a Mobile App

The Perfect App Description for a Better App Store Ranking

How to get users to approve push notifications

App Optimization Red Flags – When to Pivot?

Contact Us

Contact Us

Thanks!