In a world with so many options and so much noise, beautiful design can be the edge that gets products or ideas noticed, and sets them apart from others.
As a mobile marketing agency and mobile app experts, we bring you 5 of the hottest design trends of 2018, with an emphasis on mobile apps.
Design Trends: Then and Now
Trends, by their very nature, change according to the times. What was big last year won’t necessarily work this year – in fact, getting a trend wrong can lead to people subconsciously avoiding your product or service. So it’s important to take these things into account when brainstorming design ideas.
For example, where once big bold headings and “in your face” images were the “thing,” a big trend we’ve seen grow in popularity in 2018, is brands exuding personality and style through a classy simplicity.
Here are some practical ways you can give your brand the personality it deserves.
Typography is the technique of arranging text or type. It’s so much more than just putting words on a page, it’s really an art. It’s often responsible for the first impression people get of your brand, so it’s super important to nail this – and stay consistent throughout.
As much as typography is more technical in choosing the right fonts and spacing, it had the ability to evoke emotion within people. The way a sign, book cover or poster looks, has a huge impact on the emotions the viewer will feel or the actions they may take.
Good typography within your designs is incredibly important. It can create a “feeling” within people, and even more, encourage them to keep on reading or click through to find out what’s next. When thinking of typography, take the latest trends into account. Consider creative hand drawn letters, spacing, and bold colors to get your point across effectively.
Illustrated + Real Life:
Another extremely popular design trend we’re seeing a lot of in 2018 is the mix of illustrated and real life items. This trend gives the design a modern yet practical feel. In the webpage below you can see real life food items in the background with an illustrated font on top. Combining the two adds something special and new to the design that people aren’t used to.
Whether it’s circles, ovals, squares, triangles, geometric shapes are pleasing to the eye. They are balanced and easily recognizable, and suggest structure and clarity. Using geometric shapes within your design can really help guide the eye of the user through your work. Geometric shapes are simple, so they allow other aspects of your design like words or images to shine through.
A common trend within geometric shapes is the use of wavy lines and free-form shapes. Combining rigid geometric shapes with relaxed lines and curves adds a sense of style and attention-grabbing personality.
Flat + Solid Colors:
Solid colors have a way of calming the mind and eye, and allow people to focus on certain elements without getting overwhelmed. Having a solid background is a really good option for detailed or busy products or interfaces. A solid background looks clean while keeping things interesting.
A flat and solid background can make text more discernible, compliment foreground elements, help achieve balance, and bring added freshness and liveliness to your design.
Gradients + Duo Tones:
As the final design trend to know about, we bring you gradients and duo tones. Spotify really popularized gradients by applying duotone gradients over photos as a key branding element in pretty much all of the company’s campaigns and ads. When thinking of gradients, the iPhone X campaigns probably also come to mind, which are multicolored and have irregular blending.
Colors can be blended many ways, but what’s trending now is non-uniform and out-of-the-ordinary blending.
Design in Style
It’s no secret that design is one of the most powerful tools you have to set yourself apart, and can play a critical role in a product’s ultimate success or failure. Design trends change often, and you’ll want to stay in sync with what’s hot as you ramp up your marketing efforts. Even more, you will want to stand out – something we strongly emphasize when marketing our customer’s products.
So take these 5 design trends in mind when crafting your plan. With a keen eye and great design, you’re already one step ahead of the rest.